StoryMachine and StoryMachine New Classic Merge to Form Unified Communications Agency

Mon 8th Dec, 2025

StoryMachine and its subsidiary, StoryMachine New Classic, have announced a merger aimed at consolidating their strengths and advancing their position within the communications sector. This strategic alliance brings together expertise in both digital and traditional media, with the objective of expanding the agency's reach and capabilities across all contemporary and emerging communications platforms.

The newly formed entity will operate as a single unit, combining human expertise with proprietary artificial intelligence technologies. This integration is intended to enhance the overall client experience, ensuring tailored solutions that meet the evolving demands of today's dynamic communications landscape.

Leadership within the unified agency will transition as part of the merger. The role of Chief Executive Officer will be assumed by Christian Stenzel, who previously led StoryMachine New Classic and was instrumental in its focus on traditional media communications. The outgoing CEO, who co-founded StoryMachine and managed its operations for eight years, will continue to support the company as an active shareholder, providing strategic guidance and continuity.

The merged agency will continue to serve a diverse client base, including international publicly listed corporations, family-owned businesses, political parties, associations, venture capital firms, family offices, and public sector organizations. The agency's services encompass communicative positioning within Germany, crisis communication, product and brand communications, reputation management, litigation public relations, and support during organizational transformations.

Founded in Berlin in 2017, StoryMachine has developed a reputation as one of Germany's leading independent communications agencies. Its multidisciplinary team, comprised of journalists, PR specialists, strategists, and creative professionals, delivers comprehensive communication strategies across a broad spectrum of platforms, from social media to podcasts. The merger with StoryMachine New Classic is expected to strengthen the agency's ability to provide innovative, integrated solutions for clients navigating both digital and traditional communication channels.

Ownership of the unified agency includes the original founders and key stakeholders, ensuring continuity of vision and leadership as the agency embarks on this next phase of development. The combined agency is positioned to drive excellence in storytelling, blending advanced technology with creative and strategic expertise to maximize client visibility and engagement in an increasingly complex media environment.

Clients and partners are encouraged to contact the agency's headquarters in Berlin for further information regarding the merger and the expanded suite of services now available.


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