Modernization Brings New Features to Penny Store in Orth

Thu 9th Oct, 2025

The Penny supermarket in Orth has recently undergone a comprehensive modernization, introducing a refreshed store design and enhanced customer services. The upgrades are part of a broader initiative aimed at improving the shopping experience and adapting to evolving consumer needs in Austria.

One of the notable enhancements is the introduction of a cash withdrawal service at all checkout counters. Shoppers now have the ability to withdraw up to 200 euros in cash with each purchase, streamlining access to essential banking services while shopping for groceries. This addition complements the growing demand for convenience and multifunctionality within retail environments.

The modernization encompasses not only expanded services but also significant improvements to the store's interior layout and aesthetics. The redesign focuses on creating a brighter, more welcoming atmosphere, with optimized shelving and product placement to facilitate easier navigation and better visibility of goods. The updated layout is intended to reduce waiting times at checkouts and provide a more efficient shopping process for customers.

According to company representatives, the investment in the Orth location is part of Penny's ongoing commitment to upgrading its branches throughout Austria. The company emphasizes the importance of maintaining modern and attractive stores that serve as central points for the communities they operate in. This approach is seen as vital for meeting customer expectations and staying competitive in the evolving retail sector.

Feedback from shoppers has reportedly been positive, with many appreciating the new features and the overall improvement in store ambiance. The introduction of in-store cash withdrawal aligns with current trends in retail, where supermarkets increasingly act as hubs for both shopping and everyday services. This reflects a broader shift within the industry to integrate additional conveniences and digital solutions to enhance customer satisfaction.

The company's ongoing investment strategy includes regular updates to existing locations, ensuring that facilities remain up-to-date with the latest retail standards and technological advancements. The Orth store's modernization is expected to serve as a model for future renovations across the chain, demonstrating Penny's focus on customer-centric innovation and operational excellence.

With the completion of these upgrades, the Penny supermarket in Orth stands as a modern retail destination, providing not only a diverse selection of products but also additional services designed to simplify the daily lives of its customers. The store reaffirms its role as a key fixture in the local community, supporting both convenience and accessibility for residents.


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