Holand Automotive Group Expands with Acquisition of Aston Martin Bucharest

Wed 26th Mar, 2025

Montreal, March 26, 2025 - The Holand Automotive Group, renowned for its representation of some of the world's most prestigious automobile brands, has announced its latest expansion in Romania through the acquisition of Aston Martin Bucharest. This strategic move enhances Holand Automotive Group's impressive portfolio, which already includes luxury brands such as Ferrari, Rolls-Royce, Lamborghini, McLaren, Maserati, BMW, Mini, and Lotus, further solidifying its leadership position in the ultra-luxury and premium automobile market across Eastern Europe.

With an exciting new product lineup for 2025, Aston Martin is set to redefine the luxury automotive experience in Romania. The brand's robust offering features the DBX707, dubbed the 'super sports car among SUVs,' the sporty Vantage, the DB12 Super Tourer, and the flagship V12 Vanquish, which will now be available as an open Volante model. Later in 2025, the company will commence deliveries of the Valhalla, Aston Martin's first PHEV hybrid supercar with a mid-engine layout. These vehicles exemplify Aston Martin's unwavering commitment to precision engineering, groundbreaking design, and outstanding performance, promising an unparalleled driving experience.

Gad Bitton, CEO of Holand Automotive Group, emphasized the importance of delivering exceptional products to Romania's discerning clientele, stating that they deserve nothing less than extraordinary offerings. This acquisition brings one of the most iconic luxury brands to a market that values heritage and forward-thinking excellence.

Andreas Bareis, Aston Martin Regional President EMEA, noted that the appointment of Holand Automotive Group strengthens its European network, facilitating further growth and performance enhancement in the region. Customers in Bucharest and beyond can anticipate discovering an exceptional new Aston Martin portfolio that embodies thrilling performance, exquisite design, and luxurious features in both sports cars and SUVs.

The acquisition of Aston Martin Bucharest aligns seamlessly with Holand Automotive Group's strategy to provide premier automotive experiences while expanding its influence in the ultra-luxury sector. The dealership is set to become a premier destination offering a comprehensive brand experience, complete with bespoke customization options and exclusive services.

Holand Automotive Group is dedicated to transforming Aston Martin Bucharest into a hub for enthusiasts and collectors, celebrating the unique blend of performance, elegance, and innovation inherent in the brand. By merging proven expertise in the luxury automotive sector with Aston Martin's legendary heritage, this partnership is poised to elevate ultra-luxury standards in Romania.

As Aston Martin's product range embarks on a new era in 2025, Holand Automotive Group continues to build upon its legacy of excellence, reinforcing its reputation as a global leader in luxury automobiles.


Article collated/edited/curated, or written in-house, by The Munich Eye.
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