Gurkerl Becomes the Premier Destination for Gluten-Free Products

April 9, 2025 - The online supermarket Gurkerl has significantly expanded its range of gluten-free products, increasing its offerings from approximately 300 to nearly 600 items. This expansion covers a variety of food categories, including bread, pastries, pasta, pantry staples, snacks, and sauces, positioning Gurkerl as one of the largest gluten-free selections in the Austrian grocery sector.

The enhanced product line encompasses nine categories: bread & pastries, cereals, ready-made meals, flours & baking mixes, pasta & pantry products, sweets, baby food, and sauces. Gurkerl aims to provide customers with gluten intolerance or specific dietary preferences with a more comprehensive selection, reducing the need to visit multiple specialty stores.

Among the standout offerings are fresh baked goods from Isabella Pâtisserie, a family-owned business based in Düsseldorf, alongside artisanal products from the Low-Carb Schöntaler Bakery, Panifactum. The range of gluten-free flours and baking mixes has seen a substantial increase, now featuring over 60 products from reputable brands such as Alnavit and M&S's 'Made Without' line. Additionally, the selection now includes 58 different gluten-free pasta varieties from dedicated manufacturers like Batasta and Recheis.

Gluten-free and other 'free from' products often occupy a niche market within the grocery sector, typically offering limited choices while shelves overflow with standard goods. This reality affects thousands of individuals who require specific dietary options for health or personal reasons. Gurkerl aims to change this landscape by ensuring a genuine selection for every dietary need, asserting that no one should have to visit numerous specialty shops to find suitable products.

To further enhance the shopping experience for customers with unique dietary requirements, Gurkerl has introduced personalized filtering options on its website and app. It allows users to easily find products based on criteria such as gluten-free, lactose-free, vegetarian, or vegan. This feature distinguishes Gurkerl's online shopping experience from traditional supermarket visits, where product offerings do not adapt to individual needs. With just a few clicks, customers can view products that align with their lifestyle choices.