Employees Lack Time for Innovation: A Global Concern

Thu 10th Apr, 2025

A recent study conducted by Deloitte, surveying 13,000 executives across 93 countries, including Austria, reveals alarming statistics regarding employee productivity and innovation. The findings indicate that employees spend nearly half of their workday--41%--engaged in non-value-adding activities. Furthermore, over two-thirds (68%) of respondents report insufficient time during their work hours to focus on critical tasks.

Julian Mauhart, a partner at Deloitte Austria, states that the overwhelming workload has impeded the ability to generate new solutions and ideas. Many employees express feelings of being overwhelmed as they navigate simultaneous changes in markets, customer expectations, and technologies. To effectively address these challenges, employees require mental space, time, and energy, which are increasingly scarce due to excessive bureaucracy, reporting demands, and administrative tasks. There is a pressing need for organizations to eliminate these time-consuming obstacles.

One proposed solution is the Zero Based Work approach, which involves a fundamental re-evaluation of work processes to eliminate inefficiencies and free up capacity. Tasks that do not directly contribute to the job's main objectives are excluded from the to-do list. Mauhart emphasizes that it is crucial to ensure that the newly created time is not immediately filled with additional responsibilities, which is essential for fostering innovative solutions.

The role of middle management is pivotal in implementing these strategies within organizations. Middle managers possess the expertise necessary to drive change and prioritize effectively. However, this can only be accomplished if companies empower middle management with decision-making authority and reduce the burden of administrative tasks.

The value of middle management lies in their understanding of both customers and employees, as well as their judgment, which can only be cultivated through practical experience. However, the emergence of new technologies and the escalating expectations of employers are diminishing entry-level positions, which play a vital role in career development. According to the study, more than half (57%) of executives gained their initial practical experience through vocational training or internships.

In conclusion, the need for organizations to reevaluate their work processes and empower their middle management is more pressing than ever. By adopting innovative approaches and reducing bureaucratic hurdles, companies can create an environment that fosters creativity and allows employees to focus on value-adding activities.


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