E-Bikes Dominate New Bicycle Sales in Austria

Bicycles equipped with electric motors are gaining significant traction in Austria, with over half of all newly sold bicycles now classified as E-Bikes. According to a recent report from the Vienna Chamber of Commerce, these electric bicycles account for a staggering 75% of the total revenue within the cycling industry. Approximately 400,000 to 500,000 bicycles are sold across Austria each year, indicating substantial growth in the sector.

In Vienna, the bicycle market is thriving. The proportion of cyclists in the city's daily transportation mix has reached 10%. The importance of bicycles extends beyond mere transportation; they play a crucial role in the local economy, as noted by the head of the retail sector for fashion and leisure items at the Vienna Chamber of Commerce. The capital is home to 140 specialized bicycle shops, employing around 900 individuals, with the majority being small businesses. Over the past decade, the number of retailers has increased by 25%, demonstrating robust market expansion.

Among the most sought-after E-Bike models in urban settings are trekking bikes, city bikes, and lightweight bicycles weighing less than 20 kilograms. Additionally, there is a growing trend for transport and folding bikes, catering to the diverse needs of urban cyclists. The increasing adoption of E-Bikes aligns with broader trends in sustainable transportation and urban mobility.

As cities like Vienna continue to evolve, the bicycle is becoming an integral component of urban transport infrastructure, contributing not only to environmental sustainability but also to economic development.