Chery Launches LEPAS Brand with Debut of L8 SUV, Redefining Elegant Mobility

Chery has marked a significant milestone in its global strategy with the official launch of its new international brand, LEPAS, which unveiled its inaugural vehicle, the LEPAS L8, on April 18, 2025. This launch represents a strategic move to position Chery within the premium automobile segment, aiming to fill a gap in the market while redefining the concept of elegant mobility under the motto 'COLORFUL LIFE, MASTERFUL DRIVE.'

The unveiling ceremony, attended by prominent industry figures including Chery International's Vice President Zhu Shaodong and Technology Department Head Cao Bin, showcased the L8's sleek and sophisticated design to an audience of global partners and media representatives, marking a pivotal moment for the brand.

The introduction of LEPAS is the culmination of nearly three decades of Chery's experience in the automotive industry, reflecting the company's commitment to enhancing user experiences through innovative technologies and designs. LEPAS seeks to transcend the conventional functionalities of vehicles by transforming them into representations of lifestyle aesthetics. The name LEPAS blends 'LEAP' and 'PASSION', symbolizing a dynamic and vibrant approach that balances elegance with excitement. The design philosophy, termed 'Leopard Aesthetics,' establishes distinctive visual traits that push beyond conventional boundaries, supported by Chery's eight global research and development centers.

The LEPAS L8 is set to establish new standards among mainstream SUVs, featuring an elegant exterior, advanced technology within the cabin, ample comfort, and comprehensive safety features. This model targets urban elites who aspire to a high-quality lifestyle. Beyond the L8, LEPAS plans to expand its model range across all mainstream segments, developing a diverse product lineup tailored to discerning customers, from family-oriented elites to those with sophisticated tastes.

The global market introduction of the LEPAS L8 will be highlighted during the Chery Business Conference 2025 at the end of April. The event, themed 'COLORFUL LIFE, MASTERFUL DRIVE', will present an ideal fusion of elegance and technology to an international audience. In light of the growing trends of 'Smart Mobility' and 'Upgraded Consumption', the launch of LEPAS not only demonstrates Chery's technological capabilities but also represents a bold reimagining of future mobility aesthetics. With a vision to position LEPAS as the premier choice for stylish and elegant transportation, this journey, which commenced in Wuhu, China, is now set to take center stage globally.