Barilla Partners with Formula 1® as Official Pasta Sponsor

In an exciting new partnership, Barilla has been announced as the official pasta partner of Formula 1®, bringing the rich flavors of its renowned pasta to the racetrack. This collaboration is set to enhance the communal experience among fans, celebrating the essence of togetherness akin to family gatherings.

The alliance between Barilla and Formula 1® marks a commitment to shared values including passion, tradition, and the joy of collective experiences. Formula 1® is not only a premier competitive sport but also a platform where every detail matters, emotions run high, and the spirit of competition is palpable. Once the engines quiet down after the race, Barilla extends an invitation to come together around the dining table.

Success in Formula 1® hinges on precision and a perfect blend of strength, endurance, and strategy, all underscored by an unwavering dedication to quality. This philosophy mirrors Barilla's mission to provide balanced and delicious food options to consumers. The brand is committed to continuous improvement and sourcing the finest ingredients, ensuring that their offerings meet the highest standards.

Paolo Barilla, Vice President of the Barilla Group and a former Formula 1® driver, expressed enthusiasm for the partnership, highlighting the unexpected connections between high-tech Formula 1® race cars and a delightful plate of pasta. Both industries are driven by skilled professionals who are passionate about excellence and constant enhancement. Barilla takes pride in serving a well-deserved plate of pasta to all those involved in the Formula 1® after a day of intense racing.

Stefano Domenicali, CEO of Formula 1®, welcomed Barilla into the Formula 1® community, emphasizing the shared values of passion and tradition. The partnership is anticipated to enrich the emotional experiences associated with Formula 1® events, providing a unique flavor to the thrilling atmosphere.

As an official partner, Barilla will have a significant presence both on and off the racetrack. Fans can look forward to enjoying Barilla pasta bars located in the prestigious Formula 1® Paddock Club and paddocks. Additionally, the Barilla logo will be prominently displayed during races, with various digital and consumer engagement initiatives reaching millions of viewers globally.

Ilaria Lodigiani, Chief Category & Marketing Officer at Barilla, shared insights into the partnership's vision, inviting Formula 1® fans to enjoy thrilling races alongside delicious meals. This collaboration aims to create special moments of celebration, reinforcing the idea that shared meals can transform strangers into family, whether at the racetrack or at home.

To all fans of Formula 1®, food enthusiasts, and families: welcome to the table. The race is about to begin, and everyone is invited.

About Barilla:
Barilla is a family-owned business led by the Barilla brothers--Guido, Luca, and Paolo. Founded in 1877 by their great-grandfather Pietro Barilla in Parma, Italy, Barilla is globally recognized for its commitment to high-quality food products. With a diverse range of brands including Barilla, Mulino Bianco, and Pavesi, the company strives to promote a nutritious and flavorful diet inspired by Mediterranean cuisine and the Italian lifestyle. Over 9,000 employees are dedicated to maintaining the core values of quality and passion for food. The company's rich history is preserved in an archive that is accessible to the public, showcasing the evolution of this iconic brand and its impact on Italian society.