After relocating from the Netherlands to Vienna in 2012, the current director of the Affordable Art Fair Vienna settled with her family in the Neustiftgasse area, a district known for its blend of history and contemporary culture. Her residential choice reflects the unique character of this part of Vienna, where remnants of the city's past are visible alongside modern urban life.

Historic Setting in Vienna's Seventh District

The Neustiftgasse neighbourhood is steeped in history, with early 20th-century architecture providing a backdrop to everyday life. The building the family inhabits tells its own story, featuring traces of former owners and Vienna's gastronomic history, including memorabilia from a once-famous restaurant. In front of the residence, commemorative stones honour former residents who were victims of deportation during the Second World War. The neighbourhood also holds the site of the former Neudegger Synagogue, destroyed during the events of 1938, and archaeological discoveries have revealed remnants of a 17th-century inn beneath the area, brought to light during subway construction.

Criteria for the Ideal Home

The search for a new home was guided by a clear list of requirements: spacious rooms, ample natural light, classical architectural features, and proximity to the daughter's school. The chosen apartment, measuring approximately 100 square metres, features high ceilings, traditional parquet floors, and large windows. The layout includes a central, open-plan kitchen and living space, separate work and sleeping areas, and a generously sized bathroom. Prior to moving in, the property underwent extensive renovations, which included reconfiguring the kitchen and creating additional bedroom space, resulting in a layout that blends seamlessly with the building's original design.

Approach to Furnishing and Interior Design

The interior was assembled gradually, with an emphasis on quality and longevity. The majority of furnishings were sourced through online resale platforms, specifically focusing on vintage and second-hand pieces that contribute to the apartment's character. Notably, the acquisition of a large desk led to the discovery of matching office chairs from the 1960s and 1970s, adding to the eclectic mix of furniture.

Rather than following a strict design concept, the living space evolved organically, each item contributing to the narrative of the home. The approach underlines a preference for items with history and personal significance over purely decorative or trend-driven choices.

Art Integration in Daily Life

Art plays a central role throughout the apartment, with works displayed in nearly every room, including the bathroom. These pieces are considered integral to daily life rather than mere decoration. The living area features artwork by local and international artists, reflecting the family's commitment to making art accessible and present in their environment.

Urban Living and Outdoor Spaces

Despite the absence of a balcony or private garden, the central location provides easy access to public green spaces such as the nearby Volksgarten. This park serves as an alternative outdoor retreat, where activities like Tai Chi and enjoying the rose gardens are part of the family's regular routine. The integration of public spaces into daily life exemplifies a Viennese quality--where communal greenery is valued as an extension of the home.

Neighbourhood Profile

The seventh district, Neubau, is known for attracting creative professionals and those with an interest in art and culture. Though densely built and limited in private green areas, the district compensates with an abundance of cultural venues and local institutions. The property market in this area reflects its desirability, with well-located apartments commanding average prices around 5,000 euros per square metre.

Professional Background

The resident, originally from the Netherlands, has led the Affordable Art Fair Vienna since 2025. The fair is held annually at the end of May and aims to make contemporary art accessible to a broader audience.