Porsche Holding Salzburg Achieves Historic Revenue Milestone in 2025

Porsche Holding Salzburg, recognized as Europe's largest automotive retailer, reported a significant increase in revenue for the fiscal year 2025. The company, which is owned by Volkswagen AG, crossed the EUR40 billion revenue threshold for the first time in its history, reaching a total turnover of EUR40.7 billion. This figure marks a robust 42.1 percent growth compared to the previous year.

The substantial rise in both sales and revenue was largely attributed to the expansion of wholesale responsibilities within the Volkswagen Group's brand portfolio in Italy and Sweden. These strategic moves enabled Porsche Holding Salzburg to significantly broaden its market presence, with the newly added markets accounting for over 24 percent of the company's total revenue in 2025.

Vehicle sales also experienced an impressive upturn, with the number of new vehicles sold rising from approximately 550,000 units in 2024 to 912,000 units in 2025. This represents a 65.6 percent increase year-on-year. In terms of wholesale market contribution, Italy emerged as the leading market, generating 31.7 percent of total wholesale revenue, with Austria and Sweden following at 19.9 percent and 15.1 percent, respectively.

The retail segment contributed EUR20 billion to the overall revenue, with Germany maintaining its position as the top-performing retail market at EUR4.8 billion, ahead of Italy at EUR2.2 billion. Despite the strong overall performance, the sale of new vehicles in the retail segment experienced a marginal decline of 0.4 percent, totaling 286,500 units.

In the used car sector, the company reported relatively stable results. Sales of pre-owned vehicles reached 219,233 units, recording a slight decrease of 1.2 percent compared to 221,900 units sold the previous year.

Porsche Holding Salzburg's operations span 29 countries across Europe, South America, and Asia, reflecting a diverse geographic footprint. While Europe remains the company's primary market, regions outside Europe are increasingly contributing to its overall growth. During the reporting period, the company operated 487 dealership locations, a reduction of 11 sites from the previous year, indicating ongoing efforts to optimize the sales network. Employment figures stood at 36,917, slightly below the previous year's level by about 100 employees.

The company reported a positive start for 2026, supported by a strong volume of incoming orders. However, it acknowledged persistent challenges in the macroeconomic and political environment, including inflationary pressures and global uncertainties. The outlook noted intensified competition in the European market, particularly from Asian manufacturers, prompting a focus on cost efficiency and competitiveness.

Porsche Holding Salzburg's record-breaking performance in 2025 highlights the impact of strategic expansion into new markets and continuous optimization of its operational structure. The company remains committed to sustaining growth while adapting to changing market dynamics and global economic conditions.