Nina Auinger-Sutterlüty Appointed Head of Communications for the Princely Collections of Liechtenstein
Nina Auinger-Sutterlüty has assumed the role of Head of Communications for the Princely Collections of Liechtenstein, a distinguished private art collection with an international profile. Effective from November 2025, she is now responsible for overseeing all aspects of strategic communications, including media relations, public affairs, brand management, and the development of international collaborations.
With approximately three decades of experience in the arts and cultural sector, Auinger-Sutterlüty brings a wealth of expertise gained from her work in private collections, foundations, media organizations, and national museums. Her career has included significant positions in communications and strategy, notably with the KHM-Museumsverband, where she contributed to the repositioning of major cultural institutions and the implementation of comprehensive branding initiatives.
The Princely Collections of Liechtenstein, recognized as one of the world's most significant private art collections, encompass a wide range of artworks and cultural treasures. The collection is showcased at the City Palace and Garden Palace in Vienna, as well as at the institution's locations in Vaduz. These venues, renowned for both their architectural merit and artistic holdings, serve as a foundation for the continued evolution of the collection's brand and public presence.
In her capacity as Head of Communications, Auinger-Sutterlüty will lead efforts to enhance the visibility and reputation of the Princely Collections both domestically and internationally. Her responsibilities include developing and executing integrated communication strategies, fostering relationships with media and cultural partners, and advancing the institution's profile through targeted outreach and collaboration.
Director Stephan Koja has expressed confidence that Auinger-Sutterlüty's extensive knowledge of the art world, combined with her strategic approach to communications, will further strengthen the institution's standing within the global cultural landscape. The appointment aims to support the ongoing expansion of the Princely Collections' influence and accessibility, ensuring that its rich heritage and artistic excellence continue to reach a broad audience.
The Princely Collections of Liechtenstein have long been celebrated for their exceptional art holdings, which include masterpieces from various periods and artistic movements. By leveraging modern communication practices and international networks, the institution seeks to reinforce its position as a leading center for art appreciation, scholarship, and cultural exchange.
Through this leadership transition, the Princely Collections are poised to build on their legacy, utilizing strategic communication to highlight the significance of their collection and the unique cultural experiences offered at their Vienna and Vaduz locations.