HOFER Reduces Prices on 1,200 Products in 2025

HOFER, a leading Austrian discount retailer, has announced a significant price reduction on a total of 1,200 products this year. The discounts span various categories, including cooking oils, coffee, grilling items, household goods, and notably, butter. This initiative is designed to provide customers with substantial savings, ensuring that the brand remains synonymous with value.

The company's commitment to passing on improved purchasing conditions directly to consumers has been a fundamental principle. As a result, shoppers can expect lasting price reductions rather than temporary markdowns. This strategy reflects HOFER's dedication to customer satisfaction and its responsiveness to market demands.

Among the notable price changes, the Milsani butter from Austria has been reduced from EUR1.99 to EUR1.79, marking a 10% decrease. Similarly, BARISSIMO Classico coffee has seen a price drop from EUR5.99 to EUR4.99, a reduction of 16.6%. BELLASAN cooking oil, now available for EUR1.99, was previously priced at EUR2.19, reflecting a 9.1% reduction.

HOFER operates approximately 540 stores in Austria, employing over 12,000 dedicated staff members. The company is recognized for its efficient business model, which focuses on providing high-quality products at competitive prices. The standard product range includes around 3,000 everyday items, complemented by weekly promotional offers.

In addition to its pricing strategy, HOFER is actively engaged in climate protection efforts, reinforcing its corporate responsibility and commitment to sustainability. The company's motto, 'Da bin ich mir sicher,' embodies its promise of reliable quality at the HOFER price, ensuring that customers can trust the brand for their grocery needs.

As the company continues to adjust its pricing structure in response to market conditions, it remains focused on the essentials that matter to consumers, particularly in the staple food category. The recent price cuts serve not only as a financial boon for shoppers but also as an indication of HOFER's proactive approach in a competitive retail landscape.